Love American crew fiber, keeps my hair up throughout the day and lasts for ages. I've got fairly long hair and it still works great. Been using for years and would continue to buy from here!
Quite firm at first, but rubbing it into your palms heats it up so you can run it through your hair.
I find using a bit at a time to build it up is better as too much makes me look like a hedgehog!
It smells really nice and isn't greasy at all. It also holds all day.
Would recommend to anyone with short-medium hair, much better than store bought products!