Sometimes the simplest answer is best. Advice that can be applied to all walks of life. Advice that, according to Sachajuan, needs to be applied to the Skincare and Haircare industry.
Every part of the Sachajuan brand falls in line with this ‘simplicity is best’ ideology. Everything from their list of ingredients, to their packaging.
Sachajuan’s products are made up of a simple list of ingredients, containing only the bare essentials that are needed to produce the best results. There’s nothing else thrown in their to try and complicate things. But with this cut down list of ingredients, Sachajuan still manage to produce results that amaze. Their products will nourish, hydrate, voluminous, moisturize, cleanse, refresh, and revitalize, giving you the hair repair healthy youthful look that makes you smile ear to ear.
When looking at their branding, packaging, and marketing, you can see the philosophy of simplicity has been carried over from the other areas of their business. Each of their products, whether it’s an Ocean Mist Volume Shampoo, a Shiny Citrus Body Lotion, or a Professional Haircare Scalp Treatment, feature the same, back to basics packaging. Black writing on a white background. Product names that are to the point. No marketing waffle or made up science terms.
With one look at Sachajuan’s products, you’ll know what the product is and what it does. And believe me, whatever it does, it’ll do it well.
Sacha Mitic first though of the Ocean Silk technology while in the home town of Stockholm. He was able to create products with his co-founder Juan Rosenlind that were abel to reduce common hair care problems. He created thickening shampoo - for those with hair loss. He created moisturizing shampoo and moisturizing conditioner for those with dry and damaged hair, and he created the scalp shampoo for those with sensitive scalps or dandruff.