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Founded in 1965 by a guy named Baxter Finley who noticed the Californian climate was taking its toll on his skin following his move from New York and unable to find any skin care products for men, Baxter decided to develop his own range. As the interest in men’s grooming started to rise he also rolled out haircare and shaving segments along the way. The rest, as they say, is history. Baxter of California has a mixture of products for different purposes, they have hair styling products like the spray, pomade and creams, and then they have body care products like moisturisers, daily face wash and toners. There curated collection means that they have produced all the products needed for any man's day to do grooming needs.
This brand has been around for over 50 years, so let me guide you through some of their highly acclaimed products.
Oil Free Moisturizer
This best-selling moisturizer will soon become your go-to for healthy-looking skin that is hydrated and youthful. Its lightweight texture means it absorbs quickly without leaving a greasy residue for a shine free finish. It features Aloe Vera and Chamomile extracts to soothe inflammation while green tea hunts down and eliminates free radicals to keep skin healthy and protected.
Apply liberally to the face and neck, gently massaging in with your fingertips. Apply as needed. Suitable for morning and evening.
Clay Mask
This deep-cleansing clay mask will help to exfoliate the surface layer of the skin. The natural kaolin and bentonite clay will remove dirt, oil and other impurities from deep within the pores, shrinking breakouts and clearing up the skin in the process. Botanical extracts aloe, avocado oil and goldenseal soothe, hydrate and condition to leave your complexion looking hydrated and refreshed. Skin will be revitalised in just 10 minutes.
Once a week, apply a thin layer over cleansed face and neck, avoiding eye area. Allow mask to dry for 5 to 10 minutes before removing with warm water. Follow with Oil Free Moisturizer.
Super Close Shave Formula
This award winning shaving cream provides everything you want from a wet shave having their own signature statement. Specially formulated to offer an easy glide, soothing formula, this hydrating shave cream provides a protective cushion between the skin and the razor to avoid redness and irritation. The coconut extract hydrates and conditions the skin, allowing the razor to effortlessly glide over the skin. Peppermint oil soothes and tones to reduce inflammation and combat razor burn.
Apply the cream to clean, wet skin using your fingertips or shave brush. Shave away with your razor in short strokes, in the direction of the hair growth. Rinse blade often, under warm water.
After Shave Balm
An essential part of any man’s shaving routine, this soothing Baxter of California aftershave balm has an alcohol-free formula which relieves sensitivity after shaving with cooling extracts of aloe vera and allantoin. Skin will also be protected from the visible signs of premature aging and in-grown hairs will be prevented, leaving skin to feel refreshed and touch-ably soft.
Apply a small amount to your face and neck area after shaving, and gently massage until the product has been completely absorbed.
Invigorating Body Wash (Citrus/Herbal Musk)
This gentle formula will help to cleanse and revitalise your skin thanks to the mild, plant derived ingredients which remove impurities without stripping moisture. Vitamin E and jojoba oil hydrate and condition the skin leaving it soft and renewed. The citrus & herbal musk is a subtle herbaceous fragrance with musky undertones, for a subtle, masculine scent.
Gently massage onto wet skin to create a mild foam. Rinse thoroughly.
Daily Fortifying Shampoo
Formulated to suit the needs of all hair types, this nutrient-enriched shampoo promotes hair manageability and body. Containing wheat protein and vitamin E for hair and scalp treatment that repairs and cleans without drying. The Coconut extract delivers natural nutrients essential for healthy hair growth and acts as a remedy for dry scalp. A dose of mint delivers a pleasant tingling sensation for an invigorating and aromatic cleansing experience. Hair will be smelling fresh and clean.
Apply throughout hair, massaging the scalp. Rinse thoroughly. Repeat if necessary. Follow on with the Fortifying Conditioner.
Clay Pomade
This Pomade texturises and moulds hair into place, to deliver a strong long-lasting hold. The no-shine formula gives a matte finish with quality definition. This paraben-free pomade is infused with natural, ethically-sourced ingredients such as clay and beeswax. Works well in any hair type to provide a workable style with strong, pliable hold.
Rub a small amount of clay into the palm of your hand and apply to wet or dry hair. Apply more product for increased hold and style.
Hard Cream Pomade
This hair pomade uses natural ingredients to provide you with defined style that holds for hours giving a low shine finish and leaving your hair soft and natural. This hard cream pomade is similar to the california clay pomade but this product has a soft and more natural look.
Rub a small amount of clay into the palm of your hand and apply to wet or dry hair. Apply more for increased hold and style.
Exfoliating Body Bar
This revitalising men’s body soap helps to get rid of dead skin cells with jojoba meal and crushed olive sed, boosting cell renewal and buffing away rough patches from head-to-toe. Skin will be cleansed and invigorated with a radiant texture. The rich-lathering formula is suitable for all skin types and leave the entire body feeling soft, clean and refreshed. Aromas of cedar wood and oakmoss combine for a subtle masculine scent. Perfect for daily use.
Moisten the body bar. Massage onto wet skin in circular motions to create rich lather, avoiding the face.
Aluminium-Alcohol Free Deodorant
The clear solid gel formula includes tea tree and witch hazel extracts to tone and disinfect, taking care of odor-causing bacteria whilst conditioning the skin. As it's a natural deodorant, free of aluminium and alcohol, it is perfect for sensitive skin and won’t stain or discolour clothes.
Apply deodorant to clean underarms.
Super Shape Skin Recharge Cream
The lightweight gel-cream formula is enriched with Vigna extract and Soy protein increasing the firmness and decreasing the diminish-ness of fine lines and wrinkles. It gives your skin a powerful rejuvenating boost without bogging it down with excess oil and a greasy touch.
Apply to the face and neck after washing, gently massaging the formula into the skin.
Baxter Clay Effect Style Spray
Hair Products are so important to give your hair the look it want's, this Clay Spray has a strong hold and works well after pomade. The clay is made with bamboo leaf extract, jojoba oil and green tea extract giving the hair a textured finish and the best part about this spray is that it's paraben free.
Spray on slightly damp or dry hair, build as you go for desired look.
