The Modern Man’s Guide to Hair Styling in 2024

The Modern Man’s Guide to Hair Styling in 2024

Gone are the days when a quick run-through with a comb sufficed for men's hairstyling. Today, grooming routines have evolved, and a well-groomed mane is a mark of sophistication and style. Whether you're aiming for a classic look or something more contemporary, mastering the world of men's hair styling products can help elevate your appearance and boost your confidence. Here's a comprehensive guide from The Modern Man to help you navigate the world of men's hair care and styling.


Understand Your Hair Type:
Before delving into styling products and techniques, it's essential to understand your hair type. Is it straight, curly, wavy, thin, or thick? Each type requires different care and styling methods. For example, thick, straight hair might need more control and volume, while curly hair may require products that enhance its natural texture.

Invest in Quality Products:
Building a solid arsenal of hair styling products is crucial. Invest in high-quality shampoo and conditioner suitable for your hair type to maintain its health and vitality. Additionally, consider products such as pomades, waxes, clays, and styling creams to achieve your desired look. Experiment with different brands and formulations to find what works best for you.

Master the Basics:
Start with the fundamentals of hairstyling. Learn how to blow-dry your hair properly to add volume and shape. Use a comb or brush to guide the hair in the desired direction while blow-drying. Understanding basic techniques like side parting, slicking back, or creating texture lays the foundation for more intricate styles.

Tailor Your Style to Your Face Shape:
Not all hairstyles suit every face shape. Consider your facial features when choosing a hairstyle. For example, those with round faces might benefit from hairstyles with added height and volume to elongate the face, while individuals with square faces can opt for softer, textured styles to balance angular features.

Experiment with Different Looks:
Don't be afraid to experiment with various hairstyles until you find the one that suits you best. From classic crew cuts to modern undercuts, there's a plethora of styles to choose from. Look to celebrities, fashion icons, or even social media for inspiration, but remember to adapt the style to complement your personal aesthetic.

Learn Proper Styling Techniques:
Once you've chosen a hairstyle, master the art of styling it. Whether you're using pomade for a sleek finish, sea salt spray for texture, or matte paste, proper application is key. Start with a small amount of product and gradually add more as needed to avoid a greasy or weighed-down appearance.

Prioritise Hair Health:
Healthy hair is the foundation of great styling. Incorporate a balanced diet rich in vitamins and minerals, stay hydrated, and avoid excessive heat styling or harsh chemicals that can damage your hair. Regular trims help remove split ends and maintain the shape of your hairstyle.

Embrace Imperfection:
Remember that hair styling is an art, not a science. Embrace imperfection and allow your hair to have a natural, lived-in look. Sometimes a slightly tousled or bed head style can exude effortless charm and personality.


Below are some of our favourite grooming products from our collection that are sure to aid you on your quest for hairstyle perfection!


American Crew Firm Hold Styling Gel 250ml

This flake-free hair gel from beloved men’s grooming experts American Crew is an old school take on hair hold with an innovative, modern formula. Vitamin B5 boosts hair health, so achieving the perfect hairstyle is of no detriment to you or your look.

Mad Dog Hair Water Wax 100ml

New to The Modern Man, this Mad Dog Hair Wax is a water-based products designed to hold and maintain your style in even the most extreme conditions. Resistant to rain, sun and wind, it provides a wet look without leaving a residue.

Morgan’s Natural Look Grooming Spray 100ml

This Natural Look Hairspray from Morgan’s provides a plentiful appearance while still shaping to your desired finish. A trusted option by some of the world’s finest barbers, this Grooming Spray possesses the same level os reliable hold as a wax or gel; no wonder it’s favoured so well!

L’Oreal Professionnel Homme Clay 50ml

Featuring a no-shine matte finish, this Hair Clay from L’Oreal is the unsung hero of the Homme range; providing a strong hold that’s open to adjustment throughout the day.

Morgan’s Pomade Medium Matt Finish Putty 75ml

Contains natural beeswax and Jojoba Oil with a fragrance of Bergamot, Jasmine, Sandal and Patchouli. Ideal for creating moudled, messy shapes.

Murdock Textured Hair Oil 50ml

From the renowned Murdock of London, this Textured Hair Oil provides a huge boost to hair elasticity, curl retention and leaves hair with a natural healthy sheen, as well as combatting unwanted frizz!

Triumph & Disaster Coltrane Clay 25g

This medium hold Matte Clay utilises White Clay and Beeswax mixed with Pracaxi oil to create the perfect gold for those looking for a matte, firm, healthy finish that is flexible enough to mould but strong enough to retain its shape. A great all-rounder Hair Clay and the perfect size for travel!

Fudge Sculpt Hair Shaper 75g

A strong holding Styler Cream designed for all hair types. Provides a strong hold to finished hair styles but also leaves hair pliable to rework, texturising and adding volume and definition with a matte finish.

Denman D3 Brush Black with Gold Crown

Perfect for controlled styling, detangling wet and dry hair, separating and defining wet curls, sculpting and styling hair, blow-drying & blow-styling, this Denman Brush is the perfect companion to your grooming routine! It’s no wonder why the D3 is loved around the world.


Mastering men's hairstyling is a journey that requires patience, practice, and a willingness to experiment. By understanding your hair type, investing in quality products (The Modern Man has got you covered!), mastering basic techniques, and tailoring your style to your face shape, you can achieve a signature look that reflects your personality and enhances your overall appearance. So, embrace your locks and unleash your inner style icon with confidence!

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